Twitter is one of the famous social media sites that provide an avenue for individuals to shop for the services and goods they need. At the same time, it’s a digital avenue that a business should exploit if it’s targeting the millions of people on this platform. A twitter retweet refers to the action of reposting of another users tweet on one’s profile. This act of sharing a specific tweet has its several advantages when it comes to business. They include:

a)Gaining of followers

b)a form of interaction

c)proof of social presence

d)Popularity gain

1.Increasing of followers

When a business account has posted its content which in most cases might be a picture or video in regards to the line of business they are in, another Twitter user who might be interested in those services might retweet that particulates post. When this is done, it means that more followers will be achieved. Note that these followers might turn out to be potential clients who might be interested in the services of the business. When this happens, it means that more sales will be achieved hence increased profits for the company.

2.Its a form of interaction

When a retweet of a post has been made, the original poster will get a notification which will draw his attention. When the attention of the business account holder has been made, then he can decide to follow one who is retweeting his post. Without knowing there will be some meaningful interaction being carried out by the two. As indicated earlier the person retweeting might turn out to be a valuable client.

3.Proof of social presence

When a retweet occurs, there is spread in the appearance of the original poster of the tweet. When this happens several times then, the active social presence of that particular business account is established and known widely on Twitter. It’s easier for a client to trust a business whose social existence has been confirmed hence more business and profits for the company.

4. Popularity gain

As mentioned in point number three, an active social presence will be established by increased retweets of the original post. Such action will make a tweet famous hence that particular post favorite among other similar posts. When a specific content stands out as more popular than the rest, it will be featured the top in the search engines. When people are searching and shopping for a similar service online that famous post will pop out in their search engines. It will be beneficial for a client to rely on the popular businesses for their needs because they will be confidence in quality services being delivered. This, as a result, will mean increased sales and profits for that particular company.

Twiter enjoys over 300  million followers all over the world. With the world moving at alarming speed digitally, its only fair for a business to establish a secure solid digital base among its competitors. Strong support will ensure increased sales and profits in the long run for the company. Twitter retweets are one of the ways that a business will use to get out and be noticed in the digital market.